Why should publishers take ebooks seriously?

When thinking about ebooks, it’s easy to see that it’s the direction the world is moving towards. With the release of Kindle the world of electronic books took a big step forward as americans embraced this new book development.

Unfortunately, ebooks is viewed more as a curiosity than a necessity. There’s a lack of focus from the publishers that is a bit astounding. As an example I use macmillian which is one of the largest publishers in the world today and have many subsidiary publishers. Their top selling books is only sold as paperbacks. Even when one does a search with ebook as search term nothing comes up. Ebook is not even mentioned as a word in Macmillan News for all publishers. Which makes this even more surprising considering that Tor is one of Macmillan’s subsidiaries and one can buy Tor DRM free ebooks from Webscription

Ebook readers have already understood the benefits for them in purchasing and reading ebooks. The consequences and benefits of providing ebooks are:

One can’t stop the future from happening
As mentioned above the release of Kindle was a big step towards ebooks. By not preparing for ebooks, publishers will fall behind.

Loss of income
By not preparing for ebooks (and the digital age), publishers will fall behind. If ebook readers wants to read a book, they don’t necessarily by the paperback version if the ebook version isn’t available.

Loosing ground for competitors
Consumers will turn to competitors that do provide the products they’re interested in.

Piracy
When people don’t find what they search for in any legal means, many will instead turn to pirated copies of low quality which again result in loss of income.

Ebooks is cheaper to produce
An ebook only needs to be created once for a specific format. The benefit for publishers of ebooks is the reduced costs involved in producing and distributing them.

Ebooks reach a bigger market
Ebooks is great for people with reading disabilities, and will therefore be a part of increasing sales.

Ebooks are also easier to distribute all over the world. Everybody with an internet connection can buy an ebook.

Decreased production costs can result in cheaper ebooks
By providing ebooks for a lower price than on paperbacks (considering the reduced production costs), it will encourage the consumers to buy more books. Ebooks priced lower than the price of paperbacks will mean more sales for publishers and happy ebook consumers ready to buy more, so everybody wins.

Marketing possibilities
Publishers can entice consumers in various ways by providing book excerpts, audio excerpts, comments and discussion with the authors and book reviews to mention a few.

Creating loyal consumers
The marketing possibilities can create more loyal consumers that will come back for more and keep track of news that a publisher provides. Thereby creating a closer dialog between publisher and consumer.

Can you come up with more reasons?

I have added the same entry up for discussion at MobileRead forum

About Haridasi

integrity - the state of being whole, entire, or undiminished.
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