Will Kindle DX be discontinued?

I have been wanting Kindle DX since spring this year which is a long time. I expected a release of new Kindles this fall, and lo and behold, Kindle 4 and Kindle Fire was released as I expected. I was surprised when Kindle DX, the gadget I really wanted wasn’t part of the upgrade and I wondered what the future for this device would be.

Since then a lot of forum threads have been about the future of Kindle DX, especially when it was offered with a 120$ reduction in price at Black Friday. Suddenly Kindle DX was offered in a nice price range, and I started to question wether to buy it or not. For several days I went back and forth, one moment deciding to buy it and two minutes later decide to wait on the decision a little bit longer. I googled and read every thread I found about Kindle DX and this nice sell. In the end I decided to save my bucks for now.

I have no statistics to lean on, and Amazon reveals only what they want on how many devices they sell. What I have is my impressions.

98% of the people with a Kindle DX loves it, it’s their favorite gadget and over 80% use it every day. Dedicated e-readers are a niche market, and such a large screen is even more of a niche. Most people use it for two things, read ebooks and their own pdf’s and the 9.7 ” screen is the big selling point. Did I say they were in love with the DX?

Most people think that Kindle DX will be discontinued and with good reason:

  • The firmware hasn’t been upgraded since May 2010.
  • The DX isn’t even on the front page on Amazon.
  • To find the DX in the store you have to know it’s there – by looking at the comparison matrix.

The DX has received no love, and since most think of it as such a niche market they conclude that it will be discontinued. If you look at DX as a separate product you are probably right.

My take is that the question whether or not the DX will be discontinued doesn’t matter.

Currently the dedicated e-readers (kindles) are all 6 inches, which is very small. The Kindles are differentiated by using buttons as interactions, touch screen or a keyboard.

There are already rumors about Kindle Fire will be offered with a larger screen, and I think this will happen with the e-readers as well. Screen size will be another choice available on Kindle. The question is what screen sizes will Amazon offer.

I think Kindle Fire and new Kindles will be offered up for sale in summer or fall of 2012 even though there are no rumors around to support my claim. I will purchase the largest e-reader screen that are at least 8 inches.

The first e-reader with color has arrived by Hanvon, but it’s probably to early for Amazon to adopt it. I would have loved it, though.


About Haridasi

integrity - the state of being whole, entire, or undiminished.
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